Katie Holmes Fronts Ann Taylor Spring 2011 Ad Campaign

Katie Holmes Ann Taylor Ad Campaign

Photo courtesy of Ann Taylor

Katie Holmes is the new face of Ann Taylor.

The fate of her canceled TV movie The Kennedys may be uncertain, but this week hasn't been a total wash for Katie Holmes. The Elle cover star has been named the new face of Ann Taylor for its Spring 2011 campaign.

The 32-year-old actress—who succeeds recent Ann Taylor campaign stars Heidi Klum, Milla Jovovich, and Naomi Watts—poses against a floral backdrop for photographer Tom Munro in the ads, which will launch in March magazines.

“We are thrilled to have Katie as the face of Ann Taylor," Christine Beauchamp, president of Ann Taylor stores, said in a release. "Katie personifies the Ann Taylor brand—smart, talented, incredibly chic, and living a full life with beauty and grace. We admire and respect Katie for her intellect, kindness, and enduring personal style."

And for Holmes—who shot the ads in Los Angeles—the partnership is a long time coming.

“I’ve been a fan of Ann Taylor since I was a young girl," she says. "I grew up loving the clothes … and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in."

And stay tuned—the retailer will be releasing behind-the-scenes footage of the campaign after the January 16 Golden Globes.