Leighton Meester's Missoni Ad Campaign

Leighton Meester
Photo courtesy of Missoni
Leighton Meester stars in Missoni's Spring 2011 ad campaign.

Blake Lively—coming soon in Chanel's Mademoiselle handbag campaign—will have her work cut out for her if she wants to top Gossip Girl co-star Leighton Meester's vibrant Spring 2011 ads for Missoni, which were revealed in Italian Vogue.

Meester—seen riding a toy pony—is just one of many players in the quirky "Family and Friends" campaign, which was shot by Juergen Teller in London's Museum of Everything.

Blending photography, collage and video, the shoot creates a partylike atmosphere with a cast of characters that includes various Missoni family members, fashion notables Jacquetta Wheeler and Charlotte Dellal, and socials like Tatiana Santo Domingo and Camilla Al Fayed.

"We were inspired by Sgt. Pepper's Lonely Hearts Club Band, by that record cover conceived by the great British pop artist Peter Blake," Angela Missoni explains to the magazine.

"A work that, in my opinion, perfectly summarizes the spirit of our collection, its playful shapes, cut out and silhouetted against space. I have therefore asked the great artist to realize a big collage of portraits for our campaign. And, to my great joy, he accepted."

Get the full story at Italian Vogue.

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