Rumer Willis’ Badgley Mischka Ads Revealed

Rumer Willis Badgley Mischka Ads
Photo courtesy of Badgley Mischka
Rumer Willis in the Spring 2011 Badgley Mischka campaign.

Badgley Mischka has scored a little Hollywood royalty for its latest campaign.

The design duo has tapped Rumer Willis, daughter of Bruce Willis and Demi Moore, for its Spring 2011 ads, and the results are pure glam.

The 22-year-old actress wows in a beaded cocktail dress, ethereal pink strapless number, and ruffled one-shoulder gown—accessorized with Badgley Mischka shoes, jewelry, and bags, of course—for the elegant shoot, photographed by lensman Tony Duran on a Malibu beach.

“It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess,” Willis says in a release. “Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.”

She'll also make appearances to help promote the campaign, which will debut in March issues of select fashion magazines.

“Rumer is a great muse for the season,” Mark Badgley and James Mischka say. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.”

Mom, Dad and Ashton should be proud.