Rihanna’s Vita Coco Campaign

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Photos courtesy of Vita Coco

Drinking up the sun: Rihanna on the set of her Vita Coco ad campaign, launching this summer.

After working up a sweat in that “California King Bed,” Rihanna is quenching a decidedly different thirst with the help of Vita Coco. The superstar songbird has just signed on to front the healthy hydrating drink’s latest campaign, set to launch this summer.

“I love Vita Coco! It’s real coconut water from hand-picked coconuts,” says the singer, who wore her cherry-red hair long and down à la The Little Mermaid; a summery, white eyelet dress; and coral nail polish for her photo shoot. “It’s delicious,” she says of her sexy sip, “and so good for you.”

Fellow music icon Madonna, who is not only a fan of the electrolyte-packed elixir but also an investor, says she is thrilled that the Reb’l Fleur beauty is bringing her va-va-voom to Vita Coco.

“Rihanna is a natural fit for the Vita Coco brand,” says the Material Girl designer, “and I’m so happy to have her on the team.”

What next—Lady Gaga for Gatorade?

In related news, Jennifer Aniston is getting her drink on with smartwater.


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