Rihanna Poses Nude for Nivea Campaign

rihanna naked Nivea campaign
Photo: PR Newswire
Rihanna wears her birthday suit for Nivea.

To celebrate its 100th birthday, Nivea is treating itself to one heck of a present.

The beauty brand has tapped red-haired singer Rihanna to pose nude for a worldwide campaign in honor of its anniversary celebrations. Hey, it beats a shout-out from Willard Scott.

"Over the past 100 years, Nivea has been an iconic skin-care brand across the world," Nivea board member Markus Pinger said in a press release.

"Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are."

As the "voice" for the multichannel anniversary campaign, the star will receive Nivea sponsorship for her upcoming LOUD tour, which will use social media channels to connect with fans and tie in Nivea promotions.

Other multimarket digital and on-site activities are set to kick off in May.