Gap Ads Front NYC Metrocards
By Piper Gray
10/08/12 at 11:00 AM
Photo via New York Observer
We have to say: this is pretty smart.
Think before you trash your next empty Metrocard, New Yorkers!
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Gap's new advertising technique—a Be Bright NYC logo on each subway or bus entry-granting card— also grants a 20% off coupon to any of the retailer's locations.
The ads obviously generate revenue for the Metropolitan Transit Authority and encourages commuters to save some cash while shopping.
Win, win.
