Rafael Nadal Unveils New Armani Ad Campaigns

rafael nadal emporio armani underwear

Photos courtesy of Giorgio Armani

Game on! Rafael Nadal steams up the new Armani Jeans and Emporio Armani Underwear ads

It must be Love.

Tennis star Rafael Nadal is back as the face (okay, okay, six-pack) of Emporio Armani Underwear and Armani Jeans, and we’re still mopping up the drool.

The hunky Spaniard was on hand at Macy’s Herald Square on August 25 to reveal his Fall 2011 campaign for the label, which was shot in his native Mallorca by lensman Steven Klein.

Bringing new meaning to the term “US Open,” one steamy black and white shot sees the defending champ hiking up his unbuttoned jeans, exposing his washboard stomach and a flash of black undies. No complaints here!

The athlete also rocks slicked-back hair and a seemingly painted-on pair of white boxer-briefs in another sexy image. Somebody’s been using their ThighMaster ...

Looks like Rihanna, who will be fronting the women’s campaign, will have a tough act to follow.

Meanwhile, go behind the scenes with Rosie Huntington-Whiteley's nearly nude Burberry Body campaign.