Leighton Meester Is Lovestruck for Vera Wang

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Photo courtesy of Vera Wang/Coty

Social climber: Leighton Meester in her Vera Wang ad campaign.

If you thought Prince William and Kate Middleton’s balcony rendezvous was romantic, check out Leighton Meester’s enchanting new campaign for Vera Wang’s Lovestruck fragrance!

Shot in New York City’s Soho by photographer Carter Smith, the ads feature the Gossip Girl wearing an über-glam, strapless maroon evening dress by the designer. Leaning over the railing of a fire escape, Meester longingly awaits the arrival of her real-life Romeo, who rushes to her side bearing a bouquet of purple blossoms.

Meester, who appears in both print and TV ads for Lovestruck, shot the campaign last winter, spending much of her time perched outside the fourth floor of a building on Mercer St.

“I was above it all, literally,” she told WWD. “So I was just kind of entertaining myself—I did a little singing, did a little dance.”

Lovestruck, which comes in a bottle with a flower-and-tulle-cap, is slated to arrive on U.S. beauty counters in August, with Meester’s print ads turning up in the September issues of fashion and beauty glossies. TV ads will roll out just in time for the holidays. Eau, eau, eau!

And check out her costar Blake Lively posing for Chanel.