Christina Hendricks Models Vivienne Westwood's Palladium Jewelry Line

Christina Hendricks Vivienne Westwood palladium chain necklace with heart pendant

Photo courtesy of Vivienne Westwood

Hendricks models Vivienne Westwood’s palladium chain necklace with heart pendant and Gaia inscription.

One iconic redhead deserves another.

Mad Men glamazon Christina Hendricks has been tapped as the face of Vivienne Westwood's new eco-friendly Get a Life Palladium Jewelry Collection, and the resulting sultry images are sure to give Roger Sterling another heart attack.

The campaign sees Hendricks modeling Westwood's Gaia-inscribed heart pendant (representing hope) on a chunky palladium chain as well as an elegant off-the-shoulder gown in peacock blue and a beehive do worthy of Joan Harris.

The flame-haired beauty also poses against a mirror as she rocks soft waves, a curve-flaunting plum dress, and a bespoke tiara made from entwined oak leaves and acorns. Eat your heart out, Mother Nature!

"I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful," said Hendricks, who names Westwood as one of her favorite designers, in a press statement.

"I love that there are dramatic pieces such as the tiara and the heart necklace as well as more simple pieces such as the acorn earrings. As palladium is a naturally white metal, the pieces really sparkle under the lights and I cannot wait to wear them on the red carpet!”

Christina Hendricks Vivienne Westwood tiara oak leaves acorns

Photo courtesy of Vivienne Westwood

In the mood: Hendricks goes ethereal in a tiara made from entwined oak leaves and acorns.

The affection appears to be mutual.

"Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewelry collection," said Westwood.

"Her style is just so complimentary to my designs. She has proved to be the perfect model for the campaign."

The collection is available in Vivienne Westwood boutiques in London and Los Angeles beginning this month.