Armani Goes Fur-Free Across All Labels!

                                                                                                                                                              Photo: Patrick McMullan  

BIG news in the fashion world came yesterday, when The Armani Group stated they are going entirely fur-free, across all labels, starting with their Fall 2016 collections. The brands include: Giorgio Armani, Emporio Armani, AJ Armani Jeans, and A/X Armani Exchange.

The Humane Society of the US released a statement from Mr. Armani himself: “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

The Italian Fashion house has been criticized in the past for their use of rabbit fur, with the most notable protest being when PETA supporters placed manequins in makeshift coffins quoting ‘Armani: Fur is Dead’ outside the Armani store in Taipei in 2009.

With 70 percent of designers showing at least some fur recently on the runways for their Fall 2016 collections, this announcement comes at a time where Armani can be a great influence. Hugo Boss announced last year they would no longer be using fur in any of their products, and other brands and designers such as Stella McCartney, Calvin Klein, Tommy Hilfiger, and Ralph Lauren are switching to cruelty-free alternatives in their fashions.