First Look: Trina Turk for Banana Republic Campaign

Coco Rocha Trina Turk Banana Republic ad campaign

Photo courtesy of Banana Republic

Coco Rocha in the Trina Turk for Banana Republic ad campaign.

The Kaufman House in Palm Springs, designed by Richard Neutra, is a midcentury modern geek's dream. So what setting could be better for Trina Turk's shoot for her forthcoming Banana Republic line?

Coco Rocha fronts the campaign, sporting a swingy ponytail, white sunglasses and a patterned '60's-style sheath. (No pink hair to be seen.)

The full collection includes ready-to-wear, accessories, sunglasses, swimwear and towels.

“The Slim Aarons photo of ladies having drinks at the pool has been an inspiration for our brand,” Turk told Women's Wear Daily.

Get your mouses ready: the 60-item range will be pre-sold on Gilt Groupe, and will then be available in stores beginning June 7.