Burberry's New Eyewear Campaign Spotlights British Musicians

Burberry's New Eyewear Campaign

Photo courtesy of Burberry

George Craig and Marika Hackman in Burberry's new eyewear campaign.

Britain's got talent, all right.

Much like your friend who always seems to know about the latest indie artists, Burberry designer Christopher Bailey has a knack for pinpointing new talents on the upswing. (Witness past show guests Ellie Goulding and The Kooks.) For the brand's latest eyewear campaign, the designer tapped a quartet of musicians: One Night Only, Marika Hackman, Life in Film and The Daydream Club. Not only did they pose in the house's new aviator styles, each artist recorded a track for Burberry and filmed an accompanying music video. The songs and videos will be rolled out on Burberry's Facebook page; all four artists will perform next month at events around the globe.

The eyewear collection is available at the brand's stores and at Now excuse us while we add these guys to our playlists, so we can say we knew them when...