Tiffany & Co. Tap The Sartorialist and Garance Doré for New Campaign

Tiffany & Co.

Photo courtesy of Tiffany & Co.

A Scott Schuman-shot image for Tiffany & Co.'s True Love in Pictures campaign.

If you’re looking for someone to shoot sweet images of couples in love for a Tiffany & Co. campaign, what could be better than a couple in love?

The iconic jewelry company has teamed up with Scott Schuman—that would be The Sartorialist—and his girlfriend, fellow blogger Garance Doré, to shoot and curate True Love in Pictures, a new photo gallery on the brand’s What Makes Love True web site.

The images of real-life couple were all taken through Tiffany & Co.’s own Instagram filter, which adds a light wash of (what else?) Tiffany blue. And coupled-up fans of Tiffany who want to be a part of the site themselves can download the filter and upload their own pictures to the site, starting the week of January 23.

What better way to get in the mood for Valentine’s Day and remind your significant other that a little blue box is always a welcome gift?

Check out all the images at