Erin Fetherston Shutters Line, Launches New One

Erin Fetherston
Photo: Patrick McMullan
Erin Fetherston is launching a new, lower-priced line.

Erin Fetherston is taking a break from her eponymous collection, WWD just announced. But fans of the platinum blonde designer can breathe easy: Instead of merely shuttering her brand, she’s launching a new, lower-priced diffusion line.

Fetherston told the trade publication: “I became more aware of a large Erin Fetherston fan base that hasn’t necessarily been able to buy into the designer price point. I don’t want to leave that girl out anymore.”

The new line, called Erin, will debut this Fashion Week and retail with price points between $73 to $250 wholesale.

Erin, WWD points out, will be casual attire—tees, jackets and pants—but with an Erin Fetherston twist, i.e., embellishment and accents.

Read the full story at WWD.