Demi Moore: Ann Taylor’s New Ad Campaign Star

barneys windows

Photos courtesy of Ann Taylor

City slicker: Demi Moore (wearing one of her favorite looks) in Ann Taylor 's Fall 2011 ad campaign

Ann Taylor has boasted such A-listers as Katie Holmes, Naomi Watts, and Heidi Klum in its previous campaigns—and the brand’s current face is just as starry.

Demi Moore was photographed in New York City at the top of the Rockefeller Center Gardens by Patrick Demarchelier for the new ads, which will debut in September magazines.

"I am delighted to collaborate with Ann Taylor," said Moore in a release. "It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead."

The actress (and Ashton Kutcher other half) sports a faux fur-trimmed gray sweaterdress, cinched at the waist, with a somewhat Gothic city skyline as her backdrop.

“We are thrilled to have Demi Moore as our newest face of Ann Taylor," Christine Beauchamp, brand president of the Ann Taylor division of Ann Inc., said. “Demi is a true inspiration for modern women today, managing to balance her demanding career and her family life, while doing so much to create positive change and give back. She is a wonderful role model, living an incredibly full, multifaceted life with poise, passion, and remarkable style."

In related news, check out Ann Taylor’s recent moniker makeover.