Gisele Bündchen Launches C&A Fashion Line

Now that Kate Moss's tenure with Topshop has come to an end, we have a supermodel-sized hole in our mass-retail-loving hearts.

But that's nothing a trip to Brazil can't cure. The country's C&A department store is launching the first of three collections designed by none other than hometown girl Gisele Bündchen, who slipped inside a store window on April 27 to pose in the new wares for a crowd of photographers and lucky bystanders.

That's not the only sales push in store. One video promo sees the recent Vogue Paris cover girl wearing a relaxed gray tank, denim cutoffs, and plaid button-down before changing into—and writhing around in—a purple body-con dress, sexy skirt paired with a black blazer, and backless black number, respectively. She then turns to the camera and tells shoppers to "abuse its power."

Don't mind if we do!

Launching April 28, the "Gisele Bündchen para C&A" collaboration is just the latest big-name coup for the department store, which has teamed up previously with Fergie, Beyoncé, Nicole Scherzinger, and, most recently, Christina Aguilera.

Speaking of celebrities who design, get a sneak peek at Kate Hudson's CH+KH jewelry line.