Veronica Beard Designers Talk Fashion and Fantasy at Saks

Photo courtesy of Saks Fifth Avenue
A look from the Veronica Beard collection.

Veronica Swanson Beard and Veronica Miele Beard, the co-designers of the Veronica Beard label, talked fashion and fantasy during a panel discussion at Saks Fifth Avenue earlier this week.

Annabel Tollman, who styled model Elettra Wiedemann for the brand's latest campaign, took part in the style chitchat; New York magazine fashion editor Jenny Kang was the moderator.

The sisters-in-law, who launched Veronica Beard in Fall 2010, referred to the label's designs as "classic, basic and iconic pieces with a new twist." "You can't help but absorb trends, especially living in New York City, but we want our pieces to last," said Swanson Beard.

The line is full of luxe yet practical fabrics including nautical tweed, delicate organza and classic seersucker embellished with leather; the Fall 2012 collection demonstrated a focus on day-to-night pieces. For example, a tuxedo jacket that adds polish to a jeans-and-tee combo during the day can then be paired with sleek tuxedo pants for a night out. "We want our designs to be more accessible for the everyday as opposed to specific to an event," Swanson Beard noted.

Miele Beard referred to the collection as "opening designer price point. The cuts and styles feel like designer quality, and it's above contemporary, but the price is slightly more affordable."

One thing the panel was united on: an abhorrence of sloppy dressing. "A bad day never gets better if you throw on sweatpants. Fashion is a powerful tool that can really allow you to take control of your life," Tollman said.

"I have to take 10 minutes (or maybe more) every day. I have to take the time to gather myself to get ready and feel good before leaving the house. My closet is like my womb," laughed Swanson Beard.

The Veronica Beard line is sold at Saks Fifth Avenue in New York City, along with other select stores across the country and on their website.