Kelly Osbourne - New Face of Material Girl Fashion Line

Lucky star Osbourne follows Taylor Momsen as the face of Material Girl, the juniors-apparel line Madonna co-designs with daughter Lourdes Leon for Macy’s.

Alexa Chung
Photo: Patrick McMullan
Kelly Osbourne is the new face of Madonna's Material Girl line.

“Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011,” a spokesperson for the brand tells FashionEtc. “We will be sharing all the details on this exciting new campaign in the upcoming weeks.”

Earlier this month, the Material Girl blog revealed that it was “desperately seeking” someone to take over for its current campaign star, Gossip Girl’s Taylor Momsen.

On January 24, the site declared that Osbourne was the obvious choice: “We’ve had a longtime crush on Kelly and featured her as one of our ‘cool peeps’ over the summer.”

Lucky star Osbourne is equally crazy for her new boss: In 2002, she recorded a hard-rock cover of Madonna’s 1986 pop classic "Papa Don’t Preach."

An insider tells London’s Daily Mirror: “Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup.”