Adam Levine Launches Men’s and Women’s Fragrances
By Emily Gyben
03/08/12 at 11:00 AM
Photo: Getty Images
Adam Levine.
Not everyone can have moves like Jagger—but everyone can get a little piece of Adam Levine in fragrance form.
The Maroon 5 frontman and The Voice star—not to mention boyfriend to Victoria’s Secret model Anne V—is breaking into the beauty business with a line of his own fragrances, for men and women.
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The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports.
“Adam is a performer with tremendous charisma—both on stage and on TV,” said ID’s CEO, Ilia Lekach, in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.”
