Kardashians Under Fire for QuickTrim Endorsement

Kim Kardashian
Photo: Patrick McMullan
Kim Kardashian.

Looks like the Kardashians need a better vetting process when it comes to their myriad endorsements.

After the Kim-approved Skechers Shape-Ups were blasted for false and deceptive advertising—they don’t actually tone your body, ladies—and Kim Kardashian was sued over claims that the Tria laser hair removal system she endorses is misleading consumers, the reality star and her sister Khloe might be in hot water over their endorsed weight-loss program, QuickTrim.

The New York Post’s Page Six reports that the law firm Bursor & Fisher is preparing a suit against Windmill Health Products, which owns QuickTrim, saying that the product’s active ingredient, caffeine, is “not safe or effective for weight loss.”

Both Kim and Khloe—paid spokeswomen for the product—have claimed to have used QuickTrim to lose 15 pounds each, with Kim tweeting that she also used it to slim down before her wedding last year.

Guess it’s back to weight loss the old-fashioned way. Diane von Furstenberg Diet Coke, anyone?