Kim Kardashian’s Fur Is Target of PETA Billboard

Kim Kardashian Fur Wardrobe Target PETA Billboard

Photo courtesy of PETA

Kim Kardashian is the target of a soon-to-launch PETA billboard.

PETA has been keeping up with the Kardashians ... and they don't like what they see.

The animal rights organization is blasting Kim Kardashian's love of fur with a new billboard set to be erected next month on Beverly Boulevard in Los Angeles.

And the message doesn't mince words, showing a photo of the reality star in a fur scarf on one end and a family of foxes on the other, while copy that reads: "Kim: These babies miss their mother. Is she on your back?"

"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive," PETA's senior vice-president Lisa Lange says in a press statement. 

"We've explained it to her, and she's watched a video exposé that was filmed inside fur farms. When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless."

We'll have to wait and see whether the PETA protest has the same impact it did on Reese Witherspoon, who gave up her python handbag following outcry from the group.

Wondering if this is causing fur to fly in the Kardashian family? Khloe, Kim's younger sister, previously posed nude for PETA's "I'd Rather Go Naked Than Wear Fur" campaign.