Rihanna’s Armani Jeans Ad Campaign - First Look

armani rihanna
Photo: Facebook
Rihanna stops traffic in her first ad for Armani.

Think you can manage to peel your eyes off Rafael Nadal's washboard abs for one moment to check out Armani Jeans' women's campaign?

Making her début as the new face of the label, the hair-fixated Rihanna sports a Wilson Phillips-worthy bleach blonde crop in the film noir-inspired, Steven Klein-shot Fall 2011 ad, which was released on Armani's Facebook page.

The singer's relatively covered-up ensemble (skintight waxed jeans paired with a black wooly cropped sweater and motorcycle boots) along with her fierce and powerful pose marks a major departure from the overtly sexual ads starring former campaign star Megan Fox, who is still the face of Armani Beauty.

We'll be keeping an eye out for more photos, but one big question still remains: Will RiRi be rocking the short blonde hair in her as-yet-unseen Emporio Armani Underwear campaign as well?

Meanwhile, check out the Giorgio Armani Fall 2011 Collection.