Scarlett Johansson Fronts Dolce & Gabbana’s New Fragrance: The One Desire
Photo: WWD
Scarlett Johansson for Dolce & Gabbana’s 'The One Desire' fragrance.
Scarlett Johansson brings her signature va-va-voom to Dolce & Gabbana's seriously smoldering new fragrance campaign.
Terry Richardson knows how to capture raw, real and sexy, making ScarJo look the epitome of unattainable desire for the captivating ad campaign.
Clutching the perfume bottle while leaning against ornate floral wallpaper, ScarJo, with smoky eyes, creamy peach-nude lips and a slightly tousled updo, oozes sexy, sultry chic.
Entitled, The One Desire, the new blockbuster fragrance is suggested to bring in $150 million in retail sales within a year, reports Women's Wear Daily.
“This is for the woman who wants to feel unique, beautiful and sensual,” P&G Prestige vice president Luigi Feola told WWD. “She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar.”
To be consistent with Dolce & Gabbana’s original The One fragrance, The One Desire starts off with top notes of bergamot, mandarin, lychee and lily of the valley, before the heart and base ingredients of caramel-infused vanilla, sandalwood and musk take over.
Taking inspiration from the brand's romantic Italian roots, the packaging is every bit as glamorous as the scent itself: the shiny black box features the word “Desire” in gold in Gabbana’s personal handwriting, and the rectangular glass bottle is capped with a dark sapphire.
“When we work on fragrances and makeup, we always try to stay true to our DNA. Black and gold are classic colors for Dolce & Gabbana, and the black gem cap is a bit Thirties in style,” Stefano Gabbana told WWD.
Launching in Italy this January, the fragrance will reach stores in the U.S. this Spring, with prices ranging from $79 for a 30-ml. bottle, $93 for 50 ml. and $112 for 75 ml.
