Valentino Launches New Valentina Fragrance

Valentino's New Fragrance
Photos courtesy of Valentino
Valentino's new fragrance, Valentina.

Valentino creative directors Pier Paolo Piccioli and Maria Grazia Chiuri have ushered in a new era at the fashion house by putting their own modern spin on Valentino Garavani’s legendary legacy—and their new fragrance, Valentina, does just that.

You’ve seen the commercial—starring the lovely Freja Beha Erichsen as Valentina—but what does it smell like? The most surprising of the notes in the brand new fragrance is white truffle—yes, truffle. It’s rich and slightly savory, and adds an unexpected depth to the scent, which also has top notes of bergamot, heart notes of orange blossom from the Amalfi coast, Italian jasmine, and wild strawberry, and base notes of cedar wood and amber.

It’s fresh and slightly citrusy, not too sweet but very feminine.

The range of Valentina fragrances includes eau de parfum, shower gel, a body oil spray, and body lotion. Valentina launches at Valentino boutiques, Neiman Marcus, Bergdorf Goodman, Bloomingdales, Saks, and Nordstrom today.