Julianne Moore Is New Face of Talbots

Julianne Moore Talbots

Photo courtesy of Talbots

Light and lovely: Julianne Moore in the new Talbots ad campaign.

Kiss your mother's Talbots goodbye.

The retailer is taking a high-fashion approach by casting Julianne Moore in its Spring 2011 ad campaign.

The redheaded beauty reunites with photography duo Mert Alas and Marcus Piggott—who snapped her nude Bulgari campaign—for the dreamy shoot, which takes place in a greenhouse bursting with gorgeous blooms.

"The photographs are beautiful and ethereal while also representing a strong, soulful woman,” Talbots Chief Creative Officer Michael Smaldone says in a press release.
“Julianne Moore represents a timeless, ageless, natural American beauty that Talbots has always strived to symbolize. She is a modern woman who embodies confidence and strength."

The recent Tom Ford runway model is in good company. Supermodel Linda Evangelista previously posed for the brand's Fall 2010 campaign. As for who's next?
“We are working now to cast the next Talbots’ face," Smaldone says, "but how do you top Linda Evangelista and Julianne Moore?”

Beats us—but we're happy to see them try.