Ashley Greene on Her DKNY Jeans Billboard in Times Square

Ashley Greene DKNY jeans ad

Photos courtesy of DKNY Jeans

Ashley Greene gets gritty for the DKNY Jeans Spring 2012 ad campaign.

“You can’t get more New York than that,” laughed Ashley Greene, as we rode with her in a double-decker bus after the unveiling of the star's brand-new DKNY Jeans ad in—where else?—Times Square.

The Twilight actress was named the face of the DKNY brand in October, and this billboard is the first glimpse of her Spring 2012 ad campaign, shot by Inez van Lemsweerde and Vinoodh Matadin.

“I did not know it was going to be that big,” she told FashionEtc of the billboard. “It’s humongous! I don’t think in my wildest dreams I would have thought I’d be a part of something like that. It’s very exciting.”

Ashley Greene DKNY jeans ad billboard times square
Photo:, Albert Michael
Livin' large: Ashley Greene poses in front of her DKNY Jeans billboard in Times Square.

Greene connected with the brand after attending a Donna Karan fashion show and meeting the namesake designer post-catwalk.

Soon, Karan was offering to custom-make a gown for Greene to wear at the Met Gala.

“We get along, and we stand for the same thing,” she told us of Karan. “[We both have] a very positive message to women of empowerment.”

And the clothes aren’t too shabby, either. “It’s the greatest thing in the world to be able to have these gowns custom designed for you,” she said.

“They’ll send maybe 20 sketches, and we can kind of mix and match if we want to and go from there. It’s so fun to be able to dip your toes into something like that and be a part of the creative process.”

Don’t hold your breath for the Ashley Greene clothing line, though—while she loves working with the DKNY team (and who wouldn’t?), she told FashionEtc her schedule’s a little packed at the moment for a project like that.

You may have heard of a little thing called Breaking Dawn?

In related news, we got the scoop on how Ashley Greene gets such gorgeous hair from her mane man, Ted Gibson.