Marilyn Monroe Licensing Deal Will See Dior Campaign, Fashion Ventures

Marilyn Monroe Dior beauty campaign
Photo: Getty Images
Marilyn Monroe will be featured in an upcoming Dior beauty campaign.

Resting in peace is for amateurs.

Though she's been dead for nearly 50 years, Marilyn Monroe will soon be back to work thanks to Authentic Brands Group LLC's acquiring of her intellectual property rights, a deal estimated at $20 to $30 million, WWD reports.

The iconic blonde's name and likeness can now be licensed for advertising campaigns and even film appearances. And while ABG is still negotiating a health and beauty deal as well as a fashion venture encompassing sportswear and denim, it has already reportedly secured Monroe a starring role in an upcoming Christian Dior beauty campaign. Watch your back, Natalie Portman.

“Marilyn Monroe is recognized around the world as the embodiment of beauty and glamour," ABG chairman and CEO Jamie Salter said.

"Quite simply, her name and her image have timeless appeal. We feel fortunate to be responsible for the future long-term success of the Marilyn Monroe brand."

Get the full story at WWD.

 

YOU MAY ALSO LIKE: