10 New Designers You Need to Know Now

The fashion industry loves a buzzy young rising star, someone with a new name and a fresh point of view—but as fast as new designers seem to début on the scene, staying power is a whole other matter.

How to navigate, then, the scores of potentially unfamiliar names creeping in at your favorite boutiques and department stores? Allow us to assist you with our list of the best designers you’ve never heard of—but you certainly should be wearing.

They’re not all new kids on the block, but they don’t quite have the name recognition of those recent rising stars like Prabal Gurung, Joseph Altuzarra, or Alexander Wang—yet. From killer heels to eco-friendly gowns, these designers are ones to watch.

Check out the slide show—and remember these names!

Photos courtesy of Honor
1. Honor

Designer Giovanna Randall just opened her first store in Manhattan’s Meatpacking District, and there’s no doubt the sweet, romantic pieces will be snatched up by the neighborhood’s pretty young things in no time.

WHERE TO BUY: Honor, 68 Gansevoort St., N.Y., 212-255-2233

Alex & Eli
Photos courtesy of Alex & Eli
2. Alex & Eli

Anna Zeman and Aja Singer have sailed under the radar with their cool-girl-approved, suiting-inspired pieces—but not for long: The Fall 2011 Alex & Eli collection (inspired by Star Wars!) was picked up by Saks and Intermix.

WHERE TO BUY: for stores

Gio Diev
Photos: Patrick McMullen | courtesy of Gio Diev
3. Gio Diev

He’s no newbie to the fashion world—Bulgarian-born Gio Metodiev is a PR alum for the likes of Chanel and Dolce & Gabbana—but his sexy footwear offerings (his first venture as a designer!) has the industry buzzing.

WHERE TO BUY: Edon Manor, 391 Greenwich St., N.Y., 212-431-3890