Sephora + Pantone Color IQ: Find Your Perfect Foundation

Photo courtesy of Sephora

Sephora + Pantone's Color IQ Solution.

An expert fusion of color and cosmetics, Sephora and Pantone have joined forces to create the most advanced foundation matching solution to date, Sephora + Pantone Color IQ, a color palette designed precisely for your skin.

The constant battle to find a foundation to match our seasonally-shifting skin tone may be coming to an end, thanks to the collaboration between the beauty retailer and global color authority.

From virtual manicures to a new app to choose your skin products, the measure of beauty is getting down to science, with more complex systems available to provide you with endless options to be your most naturally beautiful self.

The 3-step scientific process: 1. Sephora + Pantone Color IQ scans the surface of the skin using Pantone’s CAPSURE, 2. Assigns an official Pantone SkinTone number to your skin and 3. Matches the number to a scientifically precise shade from 1,000 of Sephora’s foundation options.

“Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us,” stated Lisa Herbert, vice president of consumer licensing at Pantone. “Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection.”

This exclusive Sephora foundation service will be available at SEPHORA 5 Times Square, Manhattan beginning July 26th and Sephora Powell Street, San Francisco beginning August 2nd.