Fake Nails, Lashes Sales Up

Fake Nails and Lash sales up
Photo: Facebook
U.K. reality show The Only Way Is Essex being credited for a surge in more-is-more beauty

So much for keeping it real ...

According to new research, British women have driven demand for fake fingernails up by 41 percent, the Daily Mail reports.

The U.K. reality show The Only Way Is Essex (imagine Jersey Shore across the pond) is being credited with sparking the trend, as its female castmates are known for their high-maintenance, more-is-more beauty routines.

That also extends to fake tan. Online searches for self-tanner have skyrocketed 36 percent since October 2010, when the guilty pleasure show first started airing. (The sisters Middleton, of course, may also be to blame.)

Fake eyelashes have also seen a boost from the show, with a 21-percent uptick in sales. Hey, woman can not live on mascara alone!

"The show is a television sensation and the data shows the huge impact it has had on the public and consumer demand in only a short space of time," Linda Kozlowski, a spokeswoman for the study, tells the paper.

Well, you know what they say: You've got to fake it 'til you make it.

Meanwhile, the Kardashians may sue over a lash-boosting product named in their honor.