Jessica Stam’s CoverGirl Campaign Début

Jessica Stam Covergirl

Photo courtesy of CoverGirl

Jessica Stam smolders in her new CoverGirl ads.

It's official: Jessica Stam has joined the CoverGirl ranks.

The Canadian model teamed up with makeup artist extraordinaire Pat McGrath for the brand's new Lip Perfection campaign touting 16 lip-smacking Runway Shades.

Set to make their official début in January, the vampy ads see Stam rocking three signature beauty looks to highlight the collection's versatility.

For Spellbound, intense fuchsia lipstick, a bold sweep of peachy-pink eye shadow, a teased updo, and a black leather bow-tied top evoke the excess of the 1980s. Things take a more vintage turn, however, with the bewitching Euphoria ad (below), which has Stam donning a slinky black halter dress, deep cranberry pout, smoky eyes, and a red flower behind one ear.

Last but not least, the blonde beauty casts a more romantic and sensual mood with the tawny-hued Delish ad (above), accented by a black lace number and gold-rimmed eyes.

Looks like we have some serious puckering up to do!

Jessica Stam Covergirl

Photo courtesy of Covergirl

Stam works a statement lip for her CoverGirl campaign début.

Meanwhile, see which other beauty has been named a CoverGirl.