Zombie Boy for Dermablend

For every artistic, meaningful tattoo out there, there are just as many inky regrets. (Read: anything on the lower back, anything commemorating a spring break in Cabo, anything dedicated to a significant other who’s since been dumped.)

And since tattoo removal can be expensive and painful, one person who knows his way around a tattoo parlor is proving that with a little help from Dermablend, you might not have to come up with a clever way to mask the mark (ahem, Wino Forever).

Rick Genest, otherwise known as Mugler muse Zombie Boy, stars in a mesmerizing video from skincare brand Dermablend where his head-to-toe tattoos are completely concealed with the brand’s Leg and Body Tattoo Primer and Leg and Body Cover Foundation.

“How do you judge a book?” the video asks, before showing a clean-cut, (seemingly) bare-skinned Genest sit down, stare into the camera, and then start wiping away the coverage to reveal his trademark tats.

Watch the full video above.

And in related news, check out a certain dragon tattoo that's gracing the November cover of Vogue.