Liv Tyler and Pantene Reunite

liv tyler
Photo: Patrick McMullan
Don't hate her because she's beautiful: Pantene is going back to its roots with Liv Tyler.

Once a hair icon, always a hair icon.

Liv Tyler starred in Pantene commercials 15 years ago, and now the Proctor & Gamble-owned beauty giant is bringing back the actress as a spokesperson.

Tyler’s enviable brunette mane will promote the brand’s Repair and Protect line of products, Contact Music reports.

"I'm really excited about working with Pantene on this new project, especially as I did a Pantene ad back in 1996 when I was 19,” the stunner says.

(Looking for a blast from the past? Check out her old commercial.) “I've tried lots of different hair care brands over the years, but Pantene is my favorite as it always leaves my hair looking and feeling really healthy."

Eva Mendes and Naomi Watts are other recent A-listers that have signed on with the company, with Mendes promoting the Breakage to Strength collection and Watts fronting the Flat to Volume line.

In related news, see Liv’s half-sister, Chelsea, alongside their dad (that would be Steven Tyler) in a new ad campaign.