Milla Jovovich Named Face of Jacob & Co.

Dakota Fanning
Photo: FilmMagic
Milla Jovovich has been named the face of Jacob & Co.

Basel, Switzerland, home of the massive Baselworld watch and jewelry trade show, is currently the epicenter of all things sparkling, including the shining (literally!) Milla Jovovich.

The supermodel/actress/designer, whose latest film, The Three Musketeers, will be released in October, was just named the face of Jacob & Co.’s global advertising campaign at a cocktail reception during the show.

“This evening is an important milestone for Jacob & Co.,” said founder Jacob Arabo. “We have been looking for the right personality and beauty that represents what I call the Jacob Girl: She is a sophisticated world traveler, self-accomplished, and exudes an assertive feminine personality. [And] lastly, she is absolutely gorgeous!”

Jovovich was appropriately decked out in diamonds for the occasion.

“Well, it’s not much,” she joked to Women’s Wear Daily of the bling she wore for the announcement. “This ring is $20 million. This bracelet is probably $10 million. Necklace is about, I don’t know, 6.5. The earrings are 10. No big deal.”